Bhutan’s tourism sector is regarded as one of the most exclusive travel destinations in the world. Bhutan enjoys a reputation for authenticity, remoteness, and a well-protected cultural heritage and natural environment.

The Tourism Policy of the Royal Government of Bhutan is based on the “High Value & Low Impact” concept. Founded on the principle of sustainability, tourism must be environmentally friendly, socially and culturally acceptable, and economically viable. The Royal Government of Bhutan recognizes that tourism is a worldwide phenomenon and an important means of achieving socioeconomic development, particularly for a developing country like Bhutan. It believes that tourism, in allowing traveling, can help promote a deeper understanding among people and strengthen friendship ties based on a deeper appreciation and respect for different cultures and lifestyles.

Tourists are kept to a manageable level through a government-regulated tourist tariff. This all-inclusive tariff covers all food, accommodation (excluding resorts such as Aman Kora, Taj Tashi, Uma Paro & Uma Punakha, and Zhiwa Ling), transport, and guide services. A portion of the tariff (currently 35%) helps to sustain the provision of free medical care and education for everyone in the country. All tour operators are subject to this all-inclusive rate.

Bhutan Travel Bureau is a licensed tour operator certified by the Tourism Council of Bhutan, and the Association of Bhutanese Tourism Operators.